The arms race for customer attention is unstoppable. The downside of this is that it makes users ignore all the “unimportant” emails and pop-ups they see. But if you want to get through this wall of indifference, what can you do? How do you get people to take surveys?
Let’s take a look at what makes people share valuable data and give honest feedback. In this post, we’ll explore strategies to increase survey response rates at no additional cost.
Why does your survey response rate matter?
First, let’s clarify some terms. The survey response rate is the number of users who complete the survey out of all those who receive it. It’s not the email open rate – a person may open your email or online form but never complete the survey, so it doesn’t count.
The broader your audience, the lower the survey response rate you’ll get. If there is no personal contact or connection to your brand, chances are only 10-30% of people will answer your questions. If it’s a survey targeted to your employees, you can expect significantly higher engagement – up to 50% or more. Or If it’s a cold email, even a 5% survey response rate is a success.
You need to aim higher: more responses mean more data, which will lead to more accurate marketing actions and decisions.
How to calculate your survey response rate
No advanced math skills are required: simply divide the number of completed survey responses by the number of people you sent the survey to. Then convert the result to a percentage by multiplying by 100.
People often remember extremely positive and negative experiences and forget the trivial ones. This means you need to make sure the answers reflect the views of your demographic, not just those of your most satisfied and disappointed customers.
How to increase survey response rates
Our tips apply to questionnaires, polls and actual surveys conducted via email or embedded on the website. Please feel free to use these tactics to improve survey response rates for in-depth marketing research as well as brief customer satisfaction surveys.
Here are 8 tips, click to know details.
Polls and questionnaires are powerful and irreplaceable tools for getting some first-hand data, solid reviews, and actionable insights. If you’re new to this, check out our article on survey emails before exploring strategies to increase survey response rate.
Spoiler alert: You’ll learn more about how to get people to take surveys.