Discover 10 best email marketing practices and learn how to use these tips to help you to improve your email marketing campaigns.
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Market trends and channels change over time. While some trends come and go quickly, email remains a channel that has remained more or less constant. In fact, email remains the channel of choice for content marketing for both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to get in touch with their subscribers.
It can even help you expand other marketing channels, such as social. That said, marketers still face plenty of challenges in their email marketing efforts. One of the key challenges is the time it takes to create a beautiful email from scratch. Without effective tools, marketers can end up spending a lot of time creating and sending less-than-stellar emails. This hinders productivity while reducing the return on your email marketing investment.
Many companies settle for this because they are not prepared to invest in a tool to simplify the process. However, email marketing tools don’t have to be expensive. You can find many free email marketing tools that can help you save time and money.
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Read on for our list of the top free email marketing tools:
HubSpot, perhaps best known for its marketing automation platform, recently launched a free email marketing tool that can support many of the transactional email needs of small businesses.
Whether you need to send a rebate email from a leading offer, send a thank you email after a purchase, or just promote a current campaign, the free version of HubSpot Email Marketing can do it all. one of the best parts of HubSpot’s free email tool is its ease of use. The tool has a handy drag-and-drop visual editor, and it also comes with ready-made templates to get you up and running right away.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Email Marketing Run is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create attractive newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos, and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sendinblue is a marketing communication platform that has both email marketing tools and additional features such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design features make it easy to create a beautiful email. In addition, all of these templates are responsive and you can preview your results to ensure that your design looks the way you want it to on any screen format.
After you’ve designed your emails, you can use features like A/B testing and segmented recipient lists to eliminate manual effort and guesswork in optimizing your campaigns and targeting your ideal audience.
Omnisend is a sophisticated e-commerce marketing platform that integrates all your communication platforms in one place. Its free plan includes the only email, but it’s enough to support email marketing efforts for small and medium-sized businesses. It allows you to automate emails using behavioral triggers and easily schedule your communications based on your customers’ convenience.
You can use its comprehensive audience insights to send more relevant email marketing messages. Design attractive newsletters using time-saving features such as product picking, which allows you to select all the products you want to include in your emails. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
SendPulse regards itself as a multi-channel marketing platform, but its email marketing features are the most popular. It comes with a large number of professionally designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be sent automatically at the right time based on user behavior, event triggers and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It allows you to analyze each subscriber’s open and click-through rates as well as read and unread rates. You can even set interchangeable text fields to personalize your emails by name, gender, date of birth, age, and job role.
Benchmark Email is a great choice for an email marketing tool that can design responsive emails, which look great no matter on which device they are viewed. If you need to include images in your emails, you can even edit them right on the platform. The email editor allows you to add effects, stickers and text to effectively deliver your message.
You have the option to choose from tons of pre-designed templates based on industry, type, and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual-view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Mailchimp is the leader in email marketing tools that you may have heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes it a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy and you can use the content manager where you can store your images and files for ease of use. Mailchimp lets you automate emails at key steps in the buyer’s journey, so you can easily send welcome emails, order confirmations, abandoned cart notification, and more.
Complicated features like a login page builder and a pop-up customizer make MailerLite stand out among the free email tools on the market. In addition to basic features like a drag-and-drop email builder, the tools come with a rich text editor and a built-in photo editor to create striking emails.
You can create responsive landing pages to match the emails you send, which will improve your chances of driving conversions. You can split test different versions of your emails to see which one drives the most clicks and conversions. MailerLite also provides you with a comprehensive campaign report with important statistics such as click-through rates, unsubscribe rates, open rates, and more.
Mailjet comes with intuitive collaboration tools to help you build effective email marketing campaigns. Customize any pre-designed template and create responsive emails to impress any recipient, regardless of the device they use. If you work with a team, you’ll love the platform’s real-time collaboration features, which allow seamless collaboration.
This email marketing tool also lets you add dynamic content, so you can create personalized and relevant emails for each recipient. This helps you get better results from your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing lists through a dashboard.
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.
This tool gives you detailed reports on the performance of your campaigns, so you know exactly how to optimize your campaigns and get better results. You can even integrate it with some of your favorite apps to seamlessly pass important information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
Most of these free email marketing tools are powerful and don’t even require an upgrade to a paid plan. Small businesses and marketers should be able to take full advantage of them while saving time and money. Even if you need to upgrade to fit your business needs, you will find that many of the paid plans are affordable and flexible enough to fit your budget.
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